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Vice President of Marketing

Are you a talented marketer with leadership skills and knowledge of the latest marketing automation tools and methodologies?  Are you a creative brand strategist with refined competitive instincts?  Are you a strong marketing writer?  If the answer to all three is “yes”, then this could be an excellent opportunity for you.

Touchtown Inc. (www.touchtown.us), is the #1 technology company helping senior living communities stay engaged with their residents, families, prospects and staff. Our technology improves the quality of life for hundreds of thousands of senior citizens throughout North America. In 2016, Touchtown was awarded a Carnegie Science award for Information Technology, and in 2017 Touchtown was named one of the Best Places to Work in Western Pennsylvania by the Pittsburgh Business Times. Aside from winning prestigious awards - we laugh a lot and have tons of fun through in-office programs like Beer Thursday.

We are looking for a VP of Marketing to enhance our brand, generate steady lead flow and in general help us capitalize on the enormous opportunity provided by the coming “silver tsunami” of baby boomers entering their senior years.   The VP of Marketing will report to the CEO and will be a member of our Leadership Team.  The job is located at Touchtown’s fun HQ in lovely Oakmont, PA.

As VP of Marketing, you would:

  • Participate in the Leadership Team meetings and deliberations, and provide insights into the company’s strategic and tactical decisions

  • Develop a marketing plan and budget to achieve our corporate sales and branding objectives.

  • Become an expert in the senior living market, and how to market to the various constituencies within that market.

  • Lead generation:  Conceptualize, develop, implement, and manage marketing campaigns.

  • Write marketing copy for the various components of our marketing mix, including website, email blasts, white papers, social media, etc.

  • Work with our Act-On Marketing Automation system to track the results of our marketing programs, and to execute email blasts and other marketing campaigns

  • Trade show management, including determining which shows to participate in, booth layout, show planning, and show management

  • Public relations, including industry, local and (in an ideal world) national media

  • Manage internal and external resources as necessary to achieve our goals.  Currently, in addition to the VP of Marketing, there is a talented Marketing Coordinator devoted to supporting marketing.  As we grow, you could build a team of marketers, based on the level of our success and priorities.

  • Manage the marketing budget.

Required Experience:

  • 8+ years of marketing experience

  • Previous experience dealing with strategic marketing decision making

  • Excellent writing skills

  • Good instincts for graphical layout and design

  • Experience utilizing marketing automation systems

  • Acumen with digital (including social media) marketing 

Desirable Experience:

  • Technology Marketing background

  • Managing a marketing team

  • Participation in a senior management team

  • Specific understanding of the Act-On system

  • Graphical design skills

Vital Attributes:

  • Passionate about helping senior citizens

  • Highly intelligent with natural curiosity

  • Self-starter

  • Creative

  • Team player

  • Excellent “people” skills

  • Production (results) oriented

  • Has fun at work

Compensation:

We offer a compelling compensation package consisting of:

  • Competitive base salary

  • Bonus opportunity

  • 401-K retirement plan

  • Health care benefits

  • Stock options commensurate with your role on the Leadership Team

 

To apply:

After reviewing Touchtown’s website, please apply on our Careers page at www.touchtown.us/about-us/careers/ and be sure to include a detailed cover letter addressing your fit to the ideal qualifications/attributes. 

Touchtown is an equal opportunity employer

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